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You may have already started to see the new Country of Origin Food Labelling (I’m going to call this CoOL from now on…) little logos on many items in the supermarket.

However, Inside FMCG has reported that many businesses may face are fines as their labels are unlikely to meet the deadline. They reported, “It’s the small-to-medium-sized businesses that are falling behind because they either don’t have the resources available or don’t have a proper understanding of the requirements under the new laws.”

OK… small food businesses….. let’s tick this off the to-do list.

Let me break this new Australian Consumer Law act down into bite-sized chunks so we can get this done. Without fear and without too much stress.

What is this new law about?

The Country of Origin Food (CoOL) Labelling scheme becomes mandatory for many packed and unpacked foods.  The Country of Origin Information Standard requires both locally produced and imported foods considered priority foods, to be labelled with the new Country of Origin information and logos.

Food made, grown or produced in Australia will feature:

  • the image of a kangaroo in a triangle
  • a bar chart that shows the % Australian ingredients
  • a CoOL text statement in a defined box

Imported priority foods will feature:

  • a bar chart that shows the % Australian ingredients, if applicable
  • a CoOL text statement in a defined box

When do my labels need to be ready?

1st July 2018

What are Priority Foods?

The CoOL Information Standard divides foods into priority foods or non-priority foods.

If your food product is not in the non-priority foods list below then it is considered a priority food.

All priority foods must comply to the new statement and logo.

For non-priority foods, the new statement and logo are optional. This works well if you want your product range to have similar food labels. If not, then you will only require a country of origin statement on the label, just like the current one.

Non-priority foods include:

Some label examples

Tastebuddies Country of Origin

And imported labels

Tastebuddies Country of Origin

Let’s get it done in 5 steps

Step 1   Determine if your food product is a priority or non-priority food

Step 2   Assess if it is ‘Grown in’, ‘Produced in’, ‘Made in’ and ‘Packed in’

Step 3   Calculate the percentage of Australian ingredients in your product

Step 4   Create the CoOL bar chart & statement using the online tool

Step 5   Send CoOL graphics to designer

Let’s dig a little deeper….

For more information and to get a deeper understanding of the requirements of ‘Grown in’, ‘Produced in’, ‘Made in’ and ‘Packed in’ statements, I have created these links to all the regulatory documents below.

It’s all in one place to make it easier for you!

Click here for the following Australian government Country of Origin Guides:

  • Country of Origin Labelling Guide April 2017
  • Country of Origin Labelling Style Guide 2017
  • Country of Origin Tool Checklist
  • Country of Origin Information Standard 2017

Let me know if there is any area of CoOL labelling you need further information.





This is general information rather than regulatory advice. We, therefore, recommend you seek further advice that takes into account your particular ingredients, products, processing, packaging, and other circumstances before making commercial decisions for your business.