9 hot trends and new product launches that I discovered in Naturally Good Expo 2022.
1. Immunity
2. Health & Wellness for Dogs
3. Low Carb and Keto
4. Beauty
5. Kids Health
6. Sustainability
7. Food for the Brain – Energy, Focus & Recovery
8. Adaptogens
9. Eat your Veggies
Immunity
These drinks stood out from all the others that I saw.
Standout because of either their innovative ingredients, product claims or vibrant packaging.
Health & Wellness for Dogs
Health and wellness for pets is gaining momentum in 2022. We all want the best for our doggies…
These 2 new startups were very busy at @naturallygoodex.
- Raw Pawz – produces DIY gummies for Dogs
- Nectar of The Dogs are plant-based health supplements
Low Carb and Keto
Keto and Low Carb has been trending since 2019 and still has a mass of followers. Some key exhibitors included @boostball, @snaxx_aus, @ketonaturals, @essentiallyketo and @lowcarblife_keto.
Beauty
Collagen is definitely a key beauty trend for 2022! It has found it’s way into cookies, bars, drinks and even teas. The @chief.nutrition bars were delicious – loved the lemon
Kids Health
Kids products that impressed me at @naturallygoodex 2022.
@sproutorganic have just launched their innovative Plant-Based Infant Formula as well as a range of healthy snack bars for kids.
Startup food biz @tiny.tea.kids have 4 flavours of healthy kids tea with flavours of Bubble Gum, Tropical, Fairy Floss and Lemonade.
Sustainability
Food for the Brain – Energy, Focus & Recovery
Adaptogens
Adaptogens are plant-based ingredients, mostly herbs, that supposedly support the body’s ability to deal with stress and promote healing. They’ve been used for thousands of years, in Chinese Traditional Medicine and Indian Ayurvedic Medicine. These adaptogenic honey’s from Jomeis Fine Foods contain turmeric, beetroot or matcha ingredients.
Eat your Veggies
We all struggle to consume our 7 vegetables a day in this fast paced world. Sunny Corner vegetable powders include blends as well as independent ingredients like cauliflower, beetroot, broccoli, kale and Brussel sprouts.